GJEPC - Annual Report 2015-2016 - page 68

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ANNUAL REPORT 2015-2016 THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL
67
create closer cooperation between Indian Manufacturers and
US retail customers.
GJEPC successfully organized the first US-Based Indo-US
Jewelry Business Development Conference for 3½ days of
meetings between the largest U.S. jewelry-specific retail
chains and 13 leading Indian diamond jewelry manufacturers.
THE SMART JEWELLERY SHOW 2015
18th - 20th April, 2015 - Chicago, IL, USA
The Council participated in The Smart Jewellery Show 2015
with an objective to promote Indian Gems & Jewellery In-
dustry, disseminate information on huge India Pavilion being
organized this year at JCK Las Vegas 2015, and also to pro-
mote IIJS 2015 etc.
The promotional booth was so designed to create a small sit
out space for the visitors wherein some refreshments were
arranged for facilitating discussions with them. The Promo-
tional material containing information on India Pavilion at JCK
Las Vegas Show 2015, IIJS 2015 and Indian Pavilions being
organized by Council at various International Shows along
with copies of Sparkle of Success, Solitaire & CD’s containing
information about Indian Gems & Jewellery Industry which
were distributed to the buyers.
The is show was primarily targeted to the MIDWEST Market
of USA which generates good demand for smaller jewellery
pieces boasting of good designs as compared to elaborate
jewellery pieces.
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