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ANNUAL REPORT 2015-2016 THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL
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The New Jeweller, Gold Book Magazine, Junwex, Jewellery
Outlook etc
Domestic Advertising:
As the World eyes India as a
major consuming destination for Jewellery with Retail sales
increasing by 12 % yoy, GJEPC too explored this key
emerging market and undertook marketing campaigns to
reach out to the Target audience.
B2B Publications:
Retail Jeweller, Diamond World, Heera
Zaveraat, Indian Jeweller, Art of Jewellery, Solitaire, JTM,
Jewel Trendz, Jewellery News India, Diamond Digest,
Opera House Times, Gems 2 Jewellery, Parasmani Weekly,
Florescent, Jewellerina, Jewel Fortune, Seven Stars and
Adorn amongst others.
B2C Publications:
Economic Times, Times of India City
Supplements, DNA, Femina, Hello, Grazia, Vogue, etc
Promotional Activities:
•
Organized IIJW 2015 – 3-6 August, 2015
•
Annual Awards 2015- 12March 2016
•
Design Inspirations 2016 -9 & 10 February 2016
•
Upgradation of corporate brochure-Sparkle of success
•
Branding and promotional activities for International exhi-
bitions, IIJS 2015, Mumbai, DDES, Mumbai , & Signature &
IGJME 2016
•
Marketing & PR Supports to the BSMs
•
PR support to DDRC and Synthetic Diamonds
•
Production of TV Property “ Jalwan Sitaron Ka” on Sony
•
Production of AFP’s for IGJA on CNBC TV18
Website
:
GJEPC Website & its micro websites underwent updates in
2015 at regular intervals. The corporate website was made
much more dynamic & user friendly.
GJEPC’s Website GJEPC.org, IIJS.org, Signature.org, IIJW.
org, and other microsites IGJA - (awards.gjepc.org), gjepc.
org/igjme, intl.gjepc.org/delegation (BSM), India Diamond
week, Design Inspiration, Kimberley Process, Membership,
Swasthya Ratna Policy,
were updated and
upgraded across the year.
Facebook and Twitter received phenomenal response during
IIJW and other Council events
Solitaire Magazine:
Council’s monthly publication, Solitaire
was periodically reviewed by PM&BD department.
Road show
Understanding India’s Jewellery manufacturing strength,
which is now appreciated and established worldwide as
reliable and competitive for retailers and consumers, it is
therefore of utmost important to promote GJEPC’s shows
at important International markets. In this endeavor GJEPC
visited markets in Tehran & Isfahan (both in Iran) from 13 – 16
December 2015.
Road Show at Hotel Laleh International, Tehran on 14
December 2015
To promote Signature IIJS 2016 & IGJME 2016 at international
markets, GJEPCorganisedaRoadShowwherein top jewellers
from Tehran were invited. The Road Show was conducted
at Hotel Laleh International on 14 December 2015 and was
attended by top jewellers and retail chain merchants. Around
70 – 75 top jewellers including wholesalers, retail chain
merchants and retailers attended the Road Show.
Door – to – door visit (local market) in Isfahan, Iran on
16 December 2015
A visit to major jewellery market in Isfahan was made on
16 December 2015 along with Mr. Chetan Sachde, Bafleh
Jewellers Dubai. GJEPC representative met around 20 top
retailers along with retail chain merchants.
Promotion of Trade & GJEPC activities in Pakistan
In the endeavor to promote Indian trade and increase
exports, regional Head of Delhi office Shri Tarun Ray visited
the cities like Karachi and Lahore in Pakistan, thereby meet
the importers and traders from the region and conducting
Road Shows in assistance with the Indian Embassies for
GJPEC’s flagship programs and events.
