50
th
ANNUAL REPORT 2015-2016 THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL
57
Promotions & Marketing
Promoting “Brand India” in the International Market.
GJEPC continued to maintain its Centre stage position in
2015-16 and positioned the Council, Industry and India at
a prominent place in the World Map by organizing events
instrumental towards growth and development of Indian Gem
& Jewellery Industry.
The Gem & Jewellery Export Promotion Council (GJEPC) sus-
tained its marketing and promotional measures across the
focused markets namely USA, Middle East, Asia, China, HK
and Russia.
Public Relations & Advertising:
GJEPC, being the
mouthpiece of this industry, PR forms an integral part of the
organization. The Council has steadily worked over the past
fiscal year to further strengthen Indian Gem & Jewellery
Industry’s image by propagating the challenges faced &
accolades received by the Industry through appropriate PR
mediums, be it print, digital or electronic.
Press Conferences:
Details of the press conferences/
meets held in year 2015-16.
Sr. no
Event
Date
City
1 IIJS Launch Press Meet
Apr 15 Mumbai
2
IIJS Press Meet with
International Media
Aug15
Mumbai
3
New GJEPC CoA Press
Meet
Oct 15
Mumbai
4
IGJA Press Meet
Mar16
Jaipur
Press Releases: Over 50 Press statements were issued in
the FY 2015-16
Advertising:
International Advertising:
International Communication
message for 2015-16 remained as “India - The Global
Jewellery Hub”. International Advertisement Campaign
entailed promotion of India at the various International trade
exhibitions.
Ad campaigns were also undertaken to promote GJEPC
trade shows such as IIJS, Signature, IIJW and India Diamond
Week and DDES.
Target Markets:
Middle East, S.E Asia, HK & China and CIS,
USA
International Target Publications:
Rapaport, Idex, JCK,
National Jeweller, Couture Jeweller, Instore, Indesign,
Jewellery News Asia, Jewellery Business Canada, Vogue
Giolle, Arabian Watches & Jewellery, Jewellery Review,
Modern Jewellery, Collection, Bangkok Gems & Jewellery,
BUILDING BRAND INDIA
Promotions & Marketing
The Indian industry has developed itself as the ultimate sourcing destination of gems and jewellery for the
global market. With its highly skilled artisans and karigars, the industry has been able to perform as per the
needs and trends of the international markets; and this has been reflected in the export figures, year after year.
The industry’s manufacturing capabilities and skills are rigorously promoted by the Council through a host of
promotional activities.
India International Jewellery Show (IIJS), India’s premier jewellery show and the second largest B2B trade
show in Asia helps retailers/ wholesalers interact with manufacturers prior to the key buying seasons. Sig-
nature IIJS is a premium B2B event to showcase collections from the country’s leading jewellers to a select
audience of Indian and international retailers. India International Jewellery Week, the only event of its kind
in Asia is a fashion week for the jewellery industry. IIJW is a platform for jewellery designers and design-led
jewellery companies to display their creativity and talent. Every show is unique in its own way, and these are
designed to give the desired result. Apart from these top shows, the Council organizes/participates in all major
gem & jewellery international shows. The Council also conducts Buyer-Seller Meets with markets identified as
a potential one for the Indian exporters. During the year under review, the following activities have helped our
industry not only to strengthen the existing relationship with buyers but also win new business deals.
