50
th
ANNUAL REPORT 2015-2016 THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL
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INDIA INTERNATIONAL JEWELLERY WEEK
IIJW is an established and coveted show by the industry.
Every year the show is organized with an endeavor to
promote India as the “Innovation & Design Destination”. The
6th edition of India International Jewellery Week (IIJW) was
held on 3rd - 6th August, 2015 at Grand Hyatt, Mumbai.
As every year, it showcased India’s finest in jewellery, be it
designs, innovation, craftsmanship, technology or quality to
the customers around the globe. Bollywood Diva & Council
brand ambassador, Sonam Kapoor was the face of IIJW
2015. She was part of the Inaugural Ceremony & also walked
the ramp during the Grand Finale.
Participant Profile:
a.
Design Houses/ Designers: 18 nos
b.
Budding Designers: 32 nos
Visitor Profile:
Over 10,000 guests that visited IIJW 2015
comprised mainly of HNIs, Corporate head honchos,
Ministry & other eminent Govt. officials, Trade delegations
representing various countries, Trade Members amongst
others.
In its endeavor to promote IIJW, its participants and sponsors
and with an objective to tap target audience settled across
the Country, an exclusive 30 minute program was developed
of the show which was telecasted on India’s leading General
Entertainment Channel (GEC), SONY TV. This exclusive half
an hour episode of one Original & one repeat telecast each
on prime time showcased the glimpses of each participating
designer/retail house to ensure that adequate exposure
to each participant. The Original telecast was aired on
7th November while the repeat telecast was aired on 15th
November, 2015.
The 6th Edition of IIJW met with phenomenal success
amongst participants, visitors, media & Industry in general.
The show has established itself as an exclusive platform to
showcase India’s exceptional jewellery talent to the world.
The show got phenomenal response by Media, both from
National & International. Encouraged by the response the
show received, 7th edition of IIJW is slated tentatively in
January 2017 in Mumbai.
