Custom Publishing

With the principle of understanding client needs, Spenta Multimedia offers a range of business models to suit an increasingly diverse and global publishing, printing and corporate communications market. A complete service solution is available. This includes conceptualisation, editorial development, design, printing, marketing, advertisement sales and distribution. Spenta Multimedia’s custom publishing services encompass print and web enabled media. Spenta Multimedia is India’s largest custom publisher with a portfolio of 35 custom magazines published on behalf of some of India’s leading corporates and institutions.

Spenta's portfolio of custom publications includes:

JetWings Domestic
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JetWings - For the well-informed traveller

JetWings Domestic, the in-flight monthly magazine of Jet Airways – India’s largest airline – offers its readers in-depth knowledge of India. It not only highlights travel, but also unique cultural traditions, music, art, cinema, food and contemporary design. Each feature tells a story through interesting, offbeat angles, that reveal something unusual about a destination beyond what guidebooks or newspaper supplements offer. From wildlife conservation and pilgrimage travel to luxurious heritage hotels and gourmet trails around the country, JetWings takes up themes that are as diverse in their range as India is. Besides monthly themes, every issue of JetWings has regular lifestyle sections that review the latest gadgets and automobiles in the market, the finest spas, resorts and high-end accessories, tips on health, fashion, wellness and personal grooming, as well as a round-up of what’s new in the education and real estate segments. The magazine focuses on providing intelligent content to enhance its readers’ lifestyles.

It has a Print Run of 3,25,000 copies per month and a Readership of nearly 16,00,000 every month

JET AIRWAYS, India’s premier airline, had won 11 awards in the year 2011. These awards are further testimony to the emergence of the airline as the preferred choice for guests travelling to and from the Indian subcontinent. The “Most Trusted Airline Brand” is obviously the silver lining as it encompasses all parameters of an airlines performance including quality of service and on time performances.

The quality of JETWINGS can be gauged by the fact that the magazine was adjudged second runner -up in the in-flight magazine category across the world at the 18th annual Avion Awards held in Sept 2006 by the World Airline Association ( WAEA ) at Florida, USA - a first for any in- flight magazine published from India.

Reader’s Profile:

  • The Jet Airways passenger belongs to the SEC A segment, aged between 24-64 with the largest readership emanating from the 24-54 age group.
  • They are frequent business and leisure travellers and high-spending consumers of luxury and premium goods & services.
  • Almost 97 per cent of them are highly placed businessmen, executives or profitably self-employed professionals with unrivalled spending power.
  • Over 90% of passengers consistently rate JetWings as excellent and good (as per the in-flight questionnaire ratings).

JetWings International
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JetWings International is a sure-fire method of getting the attention of globe-trotting consumers, expanding businesses globally and making an impact in newmarkets, but at the same time exploring the world and enjoying life. For the past six years, JetWings International has grown in popularity among readers and advertisers alike. Currently, JetWings International enjoys a monthly readership of over 6,00,000 passengers aboard Jet Airways flights to over 24 international destinations, South Africa being the 24th.

The Chartered Accountant Journal
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The Chartered Accountant Journal is India’s largest specialty finance magazine. Designed and printed on behalf of the Institute of Chartered Accountants of India (ICAI), this monthly journal is mailed to over 207,000 chartered accountants.

The Chartered Accountant Journal was established by the ICAI to fulfill its mission of communicating knowledge and issues of professional relevance. The magazine editorial, therefore, aims at developing high accounting, auditing and ethical standards for the chartered accountancy in India. Thus, the Chartered Accountant Journal fulfils the professional and business information needs of chartered accountants, making it a publication of record for the industry and boast of a substantial readership.

First Update
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Spenta Multimedia publishes First Update, a bi-monthly magazine for Shoppers’ Stop's First Citizen loyalty program. Shoppers' Stop is India's largest multi-location departmental storechain with India's largest and best retail loyalty program.

First Update is a bi-monthly magazine sent to the 1,85,000 highest-spending First Citizen Golden Glow card members and their families. Gold card members are all SEC A and above and spend more than Rs. 50,000 per annum at Shoppers' Stop.

As a lifestyle magazine, First Update showcases the latest products and promotions in the store. Other than in-store activities, the magazine also carries editorial write-ups on the latest fashion trends, classic styling, home décor, an interactive kids section and much more, all packaged in an attractive international design. With a dedicated editorial team that constantly seeks an insight into the customer’s needs and interests, the magazine provides relevant and high quality reading material to this large group of loyal customers. First Update's content is market driven and thereby provides a direct impetus to brand sales at the retail level. The First Update Magazine helps in the brands available at Shoppers Stop in the following ways:

  • Brand Awareness
  • Product Availability
  • Brand positioning
  • Brand Building
  • New Launches
  • Brand Image
  • Brand identity
  • Brand Recall

Finally, The Magazine helps the GOLD CARD Member to give them the “Ultimate Shopping experience“.

Shoppers Stop has repositioned itself from a premium to a bridge-to-luxury (B2L) retailer; a move which involved giving a different look and feel to its outlets and getting a slew of new brands on board. With B2L, the major focus of Shoppers Stop is on the 7% (accounts for 91% of the B2L and Luxury sales) or the Premium Gold\Card First Citizens as they were classified as the target audience. These are the people who receive and read the First Update magazine.

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Imperia, a monthly magazine for HNI customers of HDFC Bank has increased the print run four fold since the magazine’s inception. The magazine reaches out to the Bank's High Net worth customers, who have a financial relationship of over Rs.30,00,000 with the bank. Imperia is the perfect luxury and lifestyle magazine that reflects the exclusivity of its premium readers.

Solitaire International
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Solitaire International, a bi-monthly magazine, is an unmatched business tool, giving an insight and strategic vision into the global gem and jewellery industry and the Indian industry in particular. It is a portal to the vast and fast-growing Indian consumption market. Published by Spenta Multimedia for the Gem & Jewellery Export Promotion Council (GJEPC), the apex body of the industry in India, the magazine is distributed freely to all 6,500 members as well as 5000 of India’s top jewellery retailers from all across the country. It also travels to jewellery centers abroad, and gets unbeatable exposure at over 25 major jewellery shows and events that the GJEPC participates in all over the world. The magazine has the widest reach in India’s gems & jewellery sector with a print-run of around 16,000 copies.

Readership Profile:

Coloured Gemstone Traders 5%
Jewellery Retailers & Wholesalers 35%
Foreign Buyers (Diamond/jewellery) 10%
Diamond Traders 35%
Jewellery Exporters/ Manufactures 15%

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Investime, a monthly magazine of Birla Sunlife Asset Management is designed and printed at Spenta Multimedia.

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@TCS is an employee magazine published monthly by Spenta Multimedia for Tata Consultancy Services, a global leader in Information Technology and one of India’s largest multinational corporations.

@TCS Magazine is a professional publication that offers your brand an opportunity to communicate with an extremely powerful group of decision-makers and consumers. With a print run of 51,000 copies, @TCS is widely read by TCS employees in India and overseas, making the magazine an effective media vehicle for all advertisers who wish to target a young, upcoming and high disposable income consumer segment.

Reader’s Profile:

  • There are 1,40,000 readers between ages 23-45 years with an income of around $2,500-$5000 per month.
  • The highly mobile nature of TCS employees makes the group a highly attractive target segment for NRI banking, online financial services, branded goods, consumer durables and automobiles.

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Apparel is the monthly trade magazine for the garment industry produced by the Clothing Manufacturers Association of India (CMAI). The magazine's content covers several topics that concern apparel manufacturers and retailers. Topics include fashion, reviews, previews, new apparel segments and genres or any other issues that concern the garment industry. The print-run for the magazine is 22,000 copies with a large and dedicated readership base.

Apparel is marketed to:
  • Leading apparel companies and brands in India
  • Exporters of apparel
  • Manufacturing, Technology and IT vendors catering to the apparel industry
  • Fashion Design houses
  • Design institutes
  • Design agencies
  • Retail chains
  • Organizers of international events and fairs

Life@The Club
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Life@The Club is a member-only magazine of ‘The Club’ situated in the heart of Juhu. Inaugurated in 1998, the club has around 8000 members ranging from families to Corporates and NRIs. The magazine contains articles on Health & Fitness tips, activities and attractions of The Club, latest trends, travel, theatre, books and much more. The print-run for the magazine is 9000 copies.

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A bi-monthly magazine, which reaches out to the members of the Alliance FRANÇAISE.

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A monthly magazine for Private Banking customers of HDFC Bank, this title shifted to Spenta in December 2008 from the previous publisher after the success of Imperia magazine.

Mid-Town Musings
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A monthly newsletter of the rotary club of bombay mid-town.

The Bombay Chartered Accountant Journal (BCAJ)
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The Bombay Chartered Accountant Journal is a monthly professional publication, which offers your brand an opportunity to communicate with an extremely powerful group of decision-makers, influencers and consumers. The Bombay Chartered Accountants’ Society, a leader amongst voluntary CA bodies, reaches out to its members through the Bombay Chartered Accountant Journal (BCAJ), with a readership that includes its members and the society’s extensive network among future CAs and other professionals.

The BCAS monthly journal is distributed to a database of 12,500 comprising members of the BCAS, CA students, tax professionals, advocates and people from the finance sector.

The Bombay Chartered Accountant’s Society (BCAS) Newsletter
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BCAS Newsletter is monthly newsletter sent to registered BCAS members to communicate news and upcoming events organized by the Society - shifted to Spenta in February 2010 from its previous publisher. The monthly newsletter is distributed free of cost to its subscriber base and other members. BCAS has a rich body of knowledge and experience, which is made available to members in the form of case studies and articles authored by leading CAs in the BCAS workshops conducted by the BCAS and events comprising eminent speakers from the profession

The BPP Review
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The BPP Review is the monthly magazine of the Bombay Parsi Punchayet. Developed and nurtured by the BPP, this magazine focuses on the community, its issues and its beliefs.

Dwelling on matters of religious interest from across the country, new initiatives undertaken by the members of this community and important events from around the world, it enlightens the reader with the mature views of both, the elders and the growing fraternity of active youngsters in the Parsi community.

With a print order of 21,000 copies, the BPP Review is now the largest circulated publication in the Parsi/Irani Zoroastrian community.

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A quarterly magazine for Kotak Mahindra Bank’s Privy League (HNI) customers, Select was shifted to Spenta Multimedia in April 2010 from the previous publisher. Select enlightens the readers about the investment opportunities, procedures of tax saving, information on lifestyle and luxury, cuisines, travel, art and much more. Today, Select has surpassed expectations - the magazine is recognized as one of India's leading finance and lifestyle magazines.

Readership Profile:

Select has a circulation of over 22,000 and a readership of over 85,000 affluent members of Indian business, mirroring the lifestyle reflected on the pages of the magazine. 8 out of 10 subscribers of Select save the entire issue for future reference. Over 70% of SELECT readers’ are influenced by the financial tips on investment and mutual funds and the procedures to save taxes, offering you a unique opportunity to reach crucial decision in terms of finance.

Black & Gold
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Launched in 2010, Black & Gold is a monthly magazine of Bombay Gymkhana, an exclusive, private club situated in downtown Mumbai. Established in 1875, Bombay Gymkhana is known for its elite membership and maintains its exclusive appeal by virtue of the community feeling it builds amongst its members, who are carefully screened prior to admission. The magazine prints 6000 copies and has a readership base of over 20,000.

With a premium, sophisticated look and feel, the Black & Gold magazine aims to build a relationship with its members, that goes above and beyond the club activities: ranging from news and events, to a more well-rounded understanding of the information and lifestyle needs of its members. A magazine for private circulation, it reinforces the up-scale, selective feeling of its member base while simultaneously reflecting the premium position and personality of Bombay Gymkhana as a vibrant and diverse club.

Readership Profile:

  • Belong to the HNI segment of society
  • Successful in the corporate or professional world
  • Contemporary and progressive
  • Leading an active lifestyle
  • Sophisticated and discerning consumers
  • Accustomed to the best products and services in the business or leisure arena
  • Frequent travellers

Gold Circle
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A quarterly magazine for HNI customers, Spenta has launched Gold Circle for Max New York Life Insurance in 2010.

Shubh Labh
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Shubh Labh is an Abbott Healthcare publication targeted at pharmacists and chemists. It is a quarterly lifestyle magazine printed and published by Spenta Multimedia. As a 16-page-quarterly magazine, it has a circulation of 60,000 copies which are printed in English as well as Hindi. The magazine covers the latest information concerning the pharmaceutical industry. The magazine covers various health related topics, talks about the latest medical equipments and also general tips related to healthcare. It’s basically a magazine which is crisp, interesting and helps understands chemist’s needs.

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A quarterly employee magazine for Kotak Securities Limited, created and published by Spenta, post referrals from Kotak Mahindra Bank.

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We@SP, a quarterly corporate magazine of the Shapoorji Pallonji group which is one of the largest infrastructure and construction companies in India has been recently added to our custom portfolio. Designed and printed by Spenta Multimedia, this enlightens employees about the latest updates in the market and within the company.

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Drive is a bi-annual high-end lifestyle magazine for Lease Plan which is the world’s leading vehicle leasing and fleet management company, published by Spenta Multimedia. Designed and printed by Spenta Multimedia, the magazine is distributed to a network of Lease Plan’s customers and dealers.

The Journal
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Spenta Multimedia publishes The Journal, a quarterly publication for members and stakeholders of the Insurance Institute of India. It reaches out to members of the Institute both in India and abroad. The magazine is an essential tool used by the Institute to communicate to its stakeholders about upcoming events and the latest developments in the Insurance arena. The magazine is a text intensive publication that proves to be a useful guideline for the study of the Insurance market. Spenta Multimedia provides editorial support, designing and printing services for The Journal.