OVERVIEW
SPENTA ADVANTAGE
CONSUMER
PUBLISHING
OVERVIEW
n
Increasing number of corporate houses
using custom publishing as a marketing
communication channel
n
Custom Publishing (also known as
Contract Publishing) is a specialised
outsourced activity where corporates
outsource their publishing requirements
including content, design, ad selling &
distribution to third parties
n
Spenta Multimedia is the acknowledged
market leader in this space due to its
inherent strengths
CUSTOM
PUBLISHING
SPENTA ADVANTAGE
n
India’s largest custom publisher
n
Proven ability to grow circulation and ad
sales across all categories of magazines
n
Customer retention on the back of
excellent reputation in content creation
& design
n
Excellent track record in client and
advertiser relationship management -
JetWings custom published since 1996,
awarded contract for Jet International
& Flylite
n
Well balanced portfolio of titles across
the travel, retail, lifestyle, hair and beauty,
pharma, finance, insurance, gem and
jewellery, apparel and management
sectors
n
One-stop solution for all clients
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