Marwar Hair The Smart Manager Domus Adorn Liquid
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OVERVIEW
n
Growing consumer preference for special
interest magazines over general interest
magazines
n
Having established itself as a reputed
player in custom publishing, Spenta
has diversified into special interest
magazines in the newsstand space
n
Launched Hair (in 2007), Adorn
(in 2010), Domus (in 2011)
n
Acquired Marwar (in 2008),
Liquid (in 2009)
n
Partnered and published The Smart
Manager (founded in 2002), now wholly
owned by Spenta Multimedia
SPENTA ADVANTAGE
n
Leverage editorial, design, printing
& marketing expertise to titles in the
newsstand space
n
Huge market gaps across various
sectors/interest areas – offering growth
potential for existing as well as new
players
n
Collaborate as licensee or co-publisher
for established titles with international
players
n
Launch own titles in established
segments such as lifestyle, etc.
n
Advertisers for niche products prefer to
invest in niche content magazinesn
Catalogues/Brochures
n
Diaries/Calendars
n
Other print collaterals
CONSUMER
PUBLISHING
OVERVIEW
n
Increasing number of corporate houses
using custom publishing as a marketing
communication channel
n
Custom Publishing (also known as
Contract Publishing) is a specialised
outsourced activity where corporates
outsource their publishing requirements
including content, design, ad selling &
distribution to third parties
n
Spenta Multimedia is the acknowledged
market leader in this space due to its
inherent strengths
CUSTOM
PUBLISHING
SPENTA ADVANTAGE
n
India’s largest custom publisher
n
Proven ability to grow circulation and ad
sales across all categories of magazines
n
Customer retention on the back of
excellent reputation in content creation
& design
n
Excellent track record in client and
advertiser relationship management -
JetWings custom published since 1996,
awarded contract for Jet International
& Flylite
n
Well balanced portfolio of titles across
the travel, retail, lifestyle, hair and beauty,
pharma, finance, insurance, gem and
jewellery, apparel and management
sectors
n
One-stop solution for all clients
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