OVERVIEW
n
Exhibitions growing increasingly
profitable with marketers looking for
dedicated environments to showcase
tangible products with a touch and feel
experience.
n
Domestic trend is for each publication
to have an industry-related event to
network with potential advertisers and
build brand equity
n
Creation of niche events to facilitate
trade within the industry
SPENTA ADVANTAGE
n
First mover in Mumbai International Boat
Show, Marwar Mega Wedding Show and
Marwar Celebrations Show
n
Experience in hosting profitable events
across the country
n
Potential for events with brands such as
Adorn, Domus and The Smart Manager
n
Relationships with a large roller deck of
clients to approach for exhibitions
EVENT
MANAGEMENT
OVERVIEW
n
Coffee table books are a strategic
branding initiative that exceed other
forms of conventional marketing,
PR and advertising as they are more
informative and provide higher
recall value
n
They enjoy a high shelf-life owing to
their packaging as collectibles with
lasting appeal
n
Sectors such as construction,
real estate, banking, architecture,
hospitality, gems and jewellery and art
and photographers have a traditional
affinity with coffee table books
SPENTA ADVANTAGE
n
Leverage in-house editorial, design,
printing and distribution expertise to the
making of coffee table books
n
Published high quality coffee table
books in several areas including art,
architecture, food and beverage, and
Indian culture which are on par with
international standards
BOOK
PUBLISHING
PAGE-31
PAGE-35
trip.indd 3
12/14/2012 12:0
