 
          OVERVIEW
        
        
          n
        
        
          Exhibitions growing increasingly
        
        
          profitable with marketers looking for
        
        
          dedicated environments to showcase
        
        
          tangible products with a touch and feel
        
        
          experience.
        
        
          n
        
        
          Domestic trend is for each publication
        
        
          to have an industry-related event to
        
        
          network with potential advertisers and
        
        
          build brand equity
        
        
          n
        
        
          Creation of niche events to facilitate
        
        
          trade within the industry
        
        
          SPENTA ADVANTAGE
        
        
          n
        
        
          First mover in Mumbai International Boat
        
        
          Show, Marwar Mega Wedding Show and
        
        
          Marwar Celebrations Show
        
        
          n
        
        
          Experience in hosting profitable events
        
        
          across the country
        
        
          n
        
        
          Potential for events with brands such as
        
        
          Adorn, Domus and The Smart Manager
        
        
          n
        
        
          Relationships with a large roller deck of
        
        
          clients to approach for exhibitions
        
        
          EVENT
        
        
          MANAGEMENT
        
        
          OVERVIEW
        
        
          SPENTA ADVANTAGE
        
        
          BOOK
        
        
          PAGE-31
        
        
          PAGE-35